Joel C Melby

这个多年的项目包括开发, integrating, and certifying new display systems for fixed outdoor and rolling stock (subway and light rail) applications, 坚固的4G/WiFi网络, 物联网规模远程管理平台, 以及基于云的广告内容管理和优化调度系统.

I recruited, built, 并领导了30人的工程团队，分布在全球各地, 协调跨组织的需求(产品管理), IT, operations, sales, and finance), 协商技术合作伙伴和供应商协议, 并与州政府官员合作，将解决方案进行试点, certified, and accepted. The platform unlocked a 5x increase in transit advertising revenue and significantly enhanced the rider experience for NYC commuter rail and subway riders.

The Trollee smart retail solution enhances the retail experience with personalized recommendations, wayfinding /旅行计划, and self-checkout while providing the retailer and brands with location-based promotional and advertising exposure in the last stage of the consumer's journey.

我定义了产品供应和解决方案架构, 整合第三方数字户外广告技术, indoor positioning, and an Android-based smart shopping cart using my client's edge computing appliance as the integration point. 该解决方案在一个大型零售贸易展上得到了展示, providing significant trade press and retailer exposure for my client and their partners.

The end client was a Tier 1 mall operator that needed to enhance its media sales offerings with impression-based options while optimizing the revenue generated from its infrastructure investments.

I architected a solution that integrated my client's data-driven optimizing campaign manager with its digital signage infrastructure, Salesforce, 和受众测量数据提供商. 然后，我领导了开发和交付该解决方案的跨职能团队.

确保准时交货和客户满意度, 我开发并测试了一个定价引擎(Java 14), Quarkus, and an open-source business rules engine) that fully supported the end client's complex pricing models and constraints. 解决方案在预算范围内按时交付, 允许最终客户实现其收入和运营目标.

I developed the TVOnTap specification for programmatic buying (reserved and auctioned) of linear TV ad inventory at Clypd. Then, I led an industry consortium (GABBCon) to adopt the specification as an industry standard.